Jim Nantz at Pebble Beach.

Vineyard Vines’ relationship with sportscaster Jim Nantz is moving to the next level.

The Connecticut-based brand will open a 640-square-foot concept store dedicated to Nantz’s Vineyard Vines collection in the winter of 2020 across from the famed Pebble Beach Golf Links in Pebble Beach, Calif., the site of the 2019 U.S. Open and Nantz’s hometown.

The apparel brand has had a relationship with Nantz since 2017 when it introduced a “Forget-Me-Knot” collection benefiting the National Alzheimer Center. The following spring it expanded into a line of golf apparel and accessories.

“We are excited to team up once again with Jim Nantz, a longtime resident of Pebble Beach and the voice of golf for over 30 years,” said Shep Murray, co-chief executive officer and cofounder of Vineyard Vines. “Following the great success of the launch of Jim Nantz by Vineyard Vines in spring 2019, we’re looking forward to engaging with the community in Pebble Beach.”

His brother, Ian Murray, co-ceo and cofounder, added, “We look forward to also expanding our retail footprint on the West Coast and finding new ways to outfit our customers both on and off the course.”

Nantz said the store is “a gigantic step” toward “creating the next great golf apparel brand. Pebble Beach is the ultimate golf destination, but it is more than just that. Every facet of the resort lives up to the gold standard put forth by ceo Bill Perocchi and his remarkable team. Our new store will be a perfect reflection of the Pebble Beach way of life.”

Added Perocchi, “Jim Nantz has been a great friend of the Pebble Beach Company and we couldn’t be more delighted to provide the location for his flagship. The Vineyard Vines brand ethos and the quality of Jim’s collection dovetail perfectly with the Pebble Beach brand and the lifestyles of our resort guests, golfers and residents.”

Vineyard Vines was founded in 1998 and is now carried in more than 600 specialty and department stores as well as in its own fleet of 100-plus stores. In California, it operates units in Carmel as well as San Diego, Manhattan Beach, Corte Madera, Los Angeles, Newport Beach, Burlingame, Tiburon, Palo Alto and Walnut Creek.

load comments
blog comments powered by Disqus