SHANGHAI – Alibaba Group hosted its inaugural Taobao Maker Festival through Sunday at the Shanghai World Expo Exhibition Center, with the aim of celebrating its top, most innovative Taobao merchants. The company is particularly keen to showcase the creativity and ingenuity of China’s Millennials, a driving force in the Taobao Marketplace, with around 70 percent of buyers coming from the post-Eighties and post-Nineties generation and more than a third of Taobao sellers born after 1990, according to Alibaba.
“At Alibaba, we have noticed that Taobao, as the largest e-commerce platform in China, has evolved to a new stage, which not a lot of people really have any idea about,” said Chris Tung, Alibaba’s chief marketing officer. “The new generation is coming to Taobao every day, not just to buy the daily necessities as a shopping channel, but more so they are coming to look around and see if there is anything that fits their lifestyle, interests, or passion points, and create content to introduce what they have found, or to even make friends and form a circle on Taobao. So it’s already an ecosystem within the younger generations that is about creating a new lifestyle and expressing themselves.”
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