By  on August 20, 2015

The search experience for mobile shoppers with a specific point-of-view might have gotten a bit simpler.

Today, Donde Fashion launches a mobile search engine that lets shoppers use visual cues to find items. So, rather than typing text-based search terms — which puts the burden on the shopper to use the right words, and the burden on the retailer to tag or label the item as such — it streamlines the search process using simple illustrations. Most services that feature what is called “visual search” capabilities require a photo provided by the user, but Donde doesn’t require the shopper to have an image.

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