MOSCOW — Diane von Furstenberg jetted to Moscow to open her first store in Russia, the country of her father’s birth.
Von Furstenberg, who was in Russia shortly before winning the Lifetime Achievement Award from the Council of Fashion Designers of America, will sell her full collection in the new store. In addition, beginning this fall, she’ll create a collection specifically for the Russian market, which will be called Diane von Furstenberg for Garderobe.
The designer’s new store is a 1,000-square-foot corner in the Moscow fashion retailer Garderobe, which also sells brands such as Juicy Couture, Narciso Rodriguez, Anya Hindmarch bags, vintage clothes from What Comes Around Goes Around in New York, jeans by Chip & Pepper, Fins and Rock & Republic, and Philip Treacy hats. The store, which is described as the Colette of Moscow, is owned by Olga Ignatova and Jana Brukhovetskaya, who also have their own line called Garderobe.
Von Furstenberg presented her fall collection, called Winter Palace, at a show at Leo Tolstoy’s palace in Moscow, followed by a Russian-style dinner, tea party and auction of a dress and a golden heart from her new jewelry collection, designed by H.Stern. Among the guests were shoe designer Christian Louboutin and Greek Princess Olga and Prince Aimone di Savoia Aosta.