The new Vuitton store in Shanghai.

PARIS — Louis Vuitton on Thursday feted what it is billing as the largest luxury store in China, a 9,700-square-foot unit in Shanghai in the Plaza 66 building. <BR><BR>The location more than doubled in size to accommodate all the company’s...

PARIS — Louis Vuitton on Thursday feted what it is billing as the largest luxury store in China, a 9,700-square-foot unit in Shanghai in the Plaza 66 building.

The location more than doubled in size to accommodate all the company’s product categories, including ready-to-wear, shoes, watches and fine jewelry — many of which were not previously available on the Mainland. Notable features of the two-level store include a 1,100-square-foot VIP salon.

Vuitton counts 11 boutiques in China out of a worldwide total of 332. The brand has opened 15 stores worldwide since the beginning of the year, including its largest store on Fifth Avenue in New York.

Yves Carcelle, president of Louis Vuitton, said in a statement that the new Shanghai store reflects the growing importance of the Chinese luxury goods market.

This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.