Bankruptcies wreak real havoc on a brand.That’s why when Gildan Activewear Inc. began a countdown on social media ahead of its Aug. 14 relaunch of American Apparel’s online shop many cheered the news. Others scratched their heads dumbfounded about the return of a brand that had seemingly closed for good while still others were more snide calling it “Canadian Apparel” in reference to where parent Gildan has headquarters.Gildan, which acquired the firm’s intellectual property out of bankruptcy, relaunched American Apparel with many of the same basics customers know well utilizing its global workforce. The company, in hopes of squashing any backlash about taking the manufacturing out of Los Angeles, rolled out a Made in USA capsule that gives people the option of paying more to buy U.S.-made product.American Apparel follows Nasty Gal, which began its transition under new ownership a bit earlier, after Boohoo.com PLC acquired its intellectual property earlier this year. Boohoo worked fast to buy up new inventory and create a new customer service team in the days following the close of its acquisition. It also had to fend off the sour taste left in the mouths of some consumers prior to the deal’s closing who were angry about lost customer credits or shipping delays during the liquidation period. Not only that, it took time to get the merchandise buys right.Boohoo co-chief executive officer Carol Kane told WWD in May the business under its new parent appears to be hitting its stride with the wrinkles largely ironed out.“I think they’ve got it,” she said of customers. “There will be customers who have gone to Nasty Gal looking for vintage and may not have found it, but then we’ve had some really good feedback from customers who have seen what we’re doing so far and they really like it."Meantime, the market's still waiting on teen retailer Wet Seal, whose intellectual property was also sold out of bankruptcy to Gordon Brothers, has been teasing customers on its website of a new collection coming soon. Posts on social media bear the promise #werecomingback.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion