NEW YORK — Wal-Mart Stores Inc. named Lucy Cindric as senior vice president and general merchandise manager of its ladies’ wear division, replacing Celia Clancy, who was named vice president of brand strategy.

The company also said Lisa Waltuch, creative director for product development, will have an expanded role.

As part of these changes, the girls’ division moves to children’s apparel from ladies’ wear. “With this change, Andy Barron, senior vice president and general merchandise manager, will now oversee men’s apparel along with baby, infant-toddler, boys’ wear and girls’ wear,” the retailer said in a statement.

Cindric’s appointment involves overseeing the retailer’s ladies’ intimates, sportswear, juniors’, active, outerwear, swimwear, plus sizes and accessories segment — a position previously held by Clancy, who “will step into a new role within the product development team.”

The company said Clancy will relocate to New York “to act as a liaison between key suppliers and Wal-Mart while helping interpret key trend statements for each brand.”

The retailer said Waltuch will “expand her responsibilities to include design direction for all apparel and home private brands and packaging.” Waltuch works out of Wal-Mart’s New York “trend office,” which she opened one year ago.

Claire Watts, executive vice president of apparel and home products, said “[Cindric] will be bringing a fresh approach to our ladies’ apparel division while [Clancy] will be adding a missing dimension to our merchandising efforts, and [Waltuch] will continue our quest to improve the look and feel of our brands.”

Cindric joined Wal-Mart in 2003 after working as a senior executive at May Department Stores Co. Clancy joined Wal-Mart in 1997 after holding various positions at Bradlees Stores. Waltuch’s career began at Wal-Mart in 2000 when she served as creative director for

At a Goldman Sachs conference earlier this month, Lee Scott, president and chief executive officer of the retailer, said profit growth for the Wal-Mart stores exceeded sales, but there was more work to be done.

Scott said the company’s basics business remains strong and there’s been “some improvement in fashion.” He said the George apparel line was doing well, but the sales performance “needs to be broader-based within the store.”

This story first appeared in the September 30, 2004 issue of WWD. Subscribe Today.

— Arthur Zaczkiewicz