Wal-Mart Stores Inc has extended its definition of Black Friday to five days.

Beginning online on Thanksgiving Day, Walmart will provide five days of “tailored” deals for holiday shopping through Monday.

Its week of deals will also feature what the discounter says is the first ever interactive circular, the return of its exclusive one-hour guarantee for pick up of select sales, and a store-specific plan to manage crowds.

Duncan Mac Naughton, chief merchandising office at Walmart US, said, “Black Friday is no longer about waking up at the crack of dawn to stand in long lines and hope for the best….This year, we’re blowing it out with five days of deals in store and online.”

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