with contributions from Jean E. Palmieri
 on February 27, 2018

Walmart on Tuesday gave the press an advance look at its three new apparel brands that will launch officially online and in stores on March 1: Time and Tru for women, plus-size label Terra & Sky and Wonder Nation for kids. George, which bowed in the U.S. in the early Aughts, was also part of the program as it is being relaunched exclusively for men for spring.

With Amazon building a portfolio of more than 40 apparel labels, according to research firm L2, and Target launching more than a dozen private brands in apparel and home in 18 months, Walmart is giving the area more attention than it has in a long time. The retailer’s interest in the category seemed to wane in recent years, a fact that wasn’t disputed by Deanah Baker, senior vice president of apparel.

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