By  on July 25, 2017

HONG KONG — Deepening its strategic alliance, Wal-Mart and have revealed a new omnichannel shopping festival set for August 8 and a set of initiatives to integrate their supply chains and other operations as the battle for the Chinese consumer intensifies.

“The festival will help Wal-Mart extend its reach to the 99 percent of the country’s population that’s delivery network covers, bringing high-quality Wal-Mart products to more Chinese customers nationwide,” the announcement said.

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