By  on October 23, 2019

Walmart Inc. on Wednesday said it will start the all-important holiday season earlier than ever — Oct. 25 — in an effort to make the most of a period with six fewer shopping days and cut-throat competition from peers such as Target as well as digital Goliath Amazon.

On a conference call with editors, Steve Bratspies, executive vice president and chief merchandising officer, Walmart U.S. ticked off new features designed to help consumers save time or money, or both.

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