By  on September 16, 2019

Walmart.com wants to be the go-to web address for fashion-forward consumers on a budget.

The e-commerce site today is relaunching Scoop, based on the popular, now-defunct chain of 16 multilabel boutiques selling contemporary designers whose outsize influence belied the number of stores it operated, and which closed in 2016. “The brand equity was much bigger than the actual size of the business,” said Denise Incandela, head of fashion at Walmart U.S. e-commerce. “There was such a passion about Scoop. The boutique was the first of its kind.”

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