By  on November 8, 2018

Retailers are pulling the trigger on Black Friday deals earlier than ever this year. A prelude to Walmart Corp.’s special offers bowed today on walmart.com. The retail behemoth is listing 18 deals — to whet consumers’ appetites for the main event that kicks off on walmart.com at 10 p.m. on Nov. 21, which is two hours earlier than last year.

Amazon launched a Countdown to Black Friday Sale on Nov. 5 with prices slashed on women’s private label apparel. “Up to 50 percent off women’s fashion from our brands,” screams a message on the online and digital giant’s web site. Amazon, which launched a number of new brands this year, is reportedly seeing a lackluster response from consumers, especially women.

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