By  on October 17, 2018

LOS ANGELES – Critical mass is always good when looking to make a splash in any market and with any category. CJ Group’s CJ America subsidiary is pooling its beauty, entertainment and food divisions for a pop-up experience at Westfield Century City as it looks to assert itself in the U.S. market. 

Seoul-based conglomerate CJ Group, which reported annual revenue of $31 billion last year, began as a sugar manufacturer in 1953 before diversifying its business into restaurants, logistics, retail, entertainment, beauty, health, movie studio and cable network. The company’s U.S. unit maintains headquarters in Los Angeles. 

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