The Hudson’s Bay Co. has appointed Wayne Drummond chief merchant for the Hudson’s Bay and Home Outfitters divisions in Canada, WWD has learned.
Drummond starts his new job on Oct. 9 and will report to Alison Coville, president of Hudson’s Bay and Home Outfitters.
Drummond, a 30-year-veteran of HBC, spent the last two years with the company in Europe, leading the Hudson’s Bay stores in The Netherlands, and prior to that, launching Saks Off 5th in Europe. However, HBC, which also owns Galeria Kaufhof department stores in Germany, last month formed a “strategic partnership” with the Signa Group, owner of the Karstadt department store in Germany, whereby Signa will pay $468 million to acquire a 50.01 percent stake in HBC’s European retail operations, and a 50 percent stake in HBC’s real estate in Germany. The new entity will be led by Stephan Fanderl, chief executive officer of Karstadt and Signa Retail, and include representatives of both retailers, with Drummond being an exception.
In Canada, Drummond will be responsible for the merchant strategy and assortments of Hudson’s Bay and Home Outfitters. The last time HBC had a chief merchant in Canada was with MaryAnne Morin, who oversaw Hudson’s Bay stores as well as the Lord & Taylor stores in the U.S. Morin left HBC in January 2017 to become president of Stein Mart.
“Wayne’s experience in the European market over the last two years brings a new perspective to both our fashion and home businesses, which will translate into exciting, innovative experiences for our customers,” said Coville.
“We will continue to evolve our merchandise assortments with our vendors as we listen and learn from our customers,” said Drummond.
The Hudson’s Bay department store chain is among HBC’s better-performing divisions, along with Saks Fifth Avenue, while the Saks Off 5th, Lord & Taylor and Kaufhof divisions have been underperforming.