By  on November 28, 2014

SAN JOSE — Most people have heard about hyperlocal news, but what about hyperlocal retailing?

It’s a concept that could catch on if Celect has its way. The assortment optimization platform – which presented at Demo, a conference at the McEnery Convention Center here last week that focused on emerging technologies and product innovations – uses predictive analytics tools that sift through the massive amounts of data retailers collect to decipher shoppers’ choice patterns in order to help retailers make better merchandise decisions at the individual store level.

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