Massimo Dutti places a stake on the ground in the West Coast when it opens its first store in the region at South Coast Plaza Friday.

The retailer, part of Spain-based Inditex Group, totals 8,891 square feet and reflects a new design that employs materials such as leather and dark marble in the interior.

The South Coast Plaza location will carry men’s, women’s and accessories.

Massimo Dutti joins sister concept Zara, which already takes up residence at the Orange County shopping center.

The planned opening follows the debut of H&M Hennes & Mauritz AB’s contemporary brand COS in October at South Coast. The brand, with strong ties to the world of architecture, took up 5,700 square feet of space at the center.

In other regional retail news, hi-tech men’s wear concept Acustom Apparel today debuts its first outpost on the West Coast with a door on Melrose Avenue in West Hollywood.

The company uses 3-D scanning technology to create custom suits, blazers, shirts and pants. The latest door joins an existing location in SoHo.

U.K. activewear firm Sweaty Betty, which received a capital infusion from private equity firm Catterton for an undisclosed amount, rolls out a store on Abbot Kinney Boulevard Friday in another first for the region. The company is also set to open a store in Santa Monica on Montana Avenue in December.

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