By  on June 10, 2009

JOYCE AZRIA RETURNS: Joyce Azria has been named creative director of BCBGeneration, a young contemporary brand launched in fall 2008. Azria, the eldest daughter of Max Azria, founder and chief executive officer of BCBG Max Azria Group Inc., launched and served as design director of BCBG Max Azria Swim from 2002 to 2004 before starting her own venture, the contemporary line Joyann. She will oversee design, creative materials and marketing for the brand beginning with the fall-holiday season. — Marcy Medina

This story first appeared in the June 10, 2009 issue of WWD. Subscribe Today.

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