NEW YORK — Westfield Corp. on Monday released the names of additional tenants for the Westfield World Trade Center, saying that the retail lineup is nearly complete.
This story first appeared in the December 9, 2014 issue of WWD. Subscribe Today.
With 350,000 square feet of retail space available now — an additional 90,000 square feet will be delivered when Tower Two is built at a yet-to-be-determined time — Westfield is addressing a diverse population of tourists, office workers and an ever-growing residential population.
On the fashion side, Banana Republic joins a list that includes Hugo Boss, John Varvatos, Michael Kors, Zadig and Voltaire, L.K. Bennett, Reiss, Stuart Weitzman and Turnbull & Asser.
The footwear offering has been expanded beyond Camper and Vince Camuto to include Cole Haan, Aldo and Dune London.
Westfield’s strategy has been to sign leases with several retailers in the same category, as long as the retailers, for the most part, have different price points, thus expanding the center’s appeal. This is evident in the watch and jewelry category. There’s Swatch, whose watches are in the $40 to $200 range; Fossil, priced from $125 to $275, and Tissot, whose watches go up to the $1,900 to $2,750 price range. Jewelry brands will include affordable and aspirational retailers such as Thomas Sabo, Folli Follie and Pandora and there will be luxury watch companies and jewelers such as Breitling, Longines, Links of London and Montblanc, among others.
Edward Beiner and Designer Eyes will cover eyewear.
Additions to the beauty realm include John Barrett, Caudalie and L’Occitane, which are joining Kiehl’s and Aesop. Caudalie founder Mathilde Thomas said the boutique will offer consultations and a full service spa with the company’s signature Vinotherapie treatments.
Westfield has partnerships with the 9/11 National Memorial Museum and The CFDA/Vogue Fashion Fund and will engage with lower Manhattan schools. Built into the project is a 30,000-square-foot column free space dedicated to events such as fashion and art shows.