By  on September 29, 2017

Wet Seal is jumping back into the retail space, this time as an e-tailer incorporating crowdsourcing to evolve it into the first crowdsourced fast-fashion model.

Ramez Toubassy, president of the brands division at global advisory firm Gordon Brothers Group, said the new web site will be operational next week, and will be targeting the same 13- to 24-year-old consumer as before the company filed its Chapter 11 petition for bankruptcy court protection. Toubassy joined Gordon Brothers in May 2016 when the company acquired Blast-Off Brands, which he cofounded. Gordon Brothers, which is primarily known as a liquidator, acquired Wet Seal in March at a bankruptcy auction for $3 million.

To continue reading this article...

load comments
blog comments powered by Disqus