Trend forecasting firm WGSN released its color trends report for spring 2020, a season led by crisp, steely and contemporary cool tones. Inspired by benchmark advances in science and technology projected for release into the market in or around spring 2020, colors such as Neo Mint and Cantaloupe offer a tranquil and hushed color palette that reflect a futuristic take on fashion.
Driven by the rise of robotics, AI and technology breakthroughs scheduled for a 2020 debut — such as driverless cars or the completion of the Jeddah Tower, which will soon be the world’s tallest building — WGSN identified the season as a period that will represent a fusion of the physical and the digital, mirrored by color schemes that are soft without being sterile.
There’s Neo Mint, inspired by the growth of sustainability and politics surrounding the future of fuel, food or simply examining nature through a more scientific lens, a pastel green that embodies the “optimistic mood when advances in technology and science will take hold,” the firm said. And the same could be said of Purist Blue, a soft hue that parallels spring 2020’s quiet, muted tones and indicates a shift from previous seasons’ stronger cobalt colors.
Jane Boddy, lead color forecaster at WGSN, told WWD, “We’re seeing casualwear becoming more colorful,” and that “there’s so much color in the market, which is really exciting.” Boddy remarked on the delicacy of the color selection, and noted that the tones are mostly gender-neutral. Colors Cassis, a cool-toned rosy hue that fuses pink and purple and Cantaloupe, a “high summer” color which offers a subdued “youthful orange,” are both projected to trend in denim as the colors “sit in the color vein, but work really well for the casual market.” Boddy added, “There has been a growing trend for colored denim as well, so [the colors] fit very nicely into that story.”
And lastly there’s Mellow Yellow, a “deeper, more grounded hue, which taps into the ongoing popularity of baked earthy tones,” again aligning with consumers’ growing interest in embracing an eco-oriented lifestyle.
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