A man walks through floodwaters in the aftermath of Hurricane Harvey in Houston, Texas, USA, 29 August 2017. Hurricane Harvey made landfall on the south coast of Texas as a major hurricane category 4. The last time a major hurricane of this size hit the United States was in 2005.Hurricane Harvey aftermath, Houston, USA - 29 Aug 2017

The fashion and retail industries continued to support relief and rebuilding efforts for victims of Hurricane Harvey, one of the costliest and most destructive weather events in U.S. history.

The storm, which battered Houston and its surrounding environs before heading up the coast of Louisiana, is expected to have a $160 billion negative impact on the economy – equal to the effects of Hurricanes Katrina and Sandy combined – and will initially cost retailers at least $1 billion in lost sales.

As the waters begin to recede, revealing a fuller extent of the damage, some retailers are increasing the amount of their donations, and others are coming forward with new offers of assistance. 

J.C. Penney, J.C. Penney Foundation and J.C. Penney Company Fund collectively pledged more than $850,000 in donations, supplies and merchandise, which includes a $500,000 contribution from the fund to the Golden Rule Relief Fund, which provides financial aid to associates repairing or rebuilding a home. Penney’s designated six South Texas stores as distribution points for allocating to impacted associates more than $250,000 worth of supplies such as bottled water, non-perishable food items, toiletries and trash bags, among other things. As part of the retailer’s efforts, the J.C. Penney Company Fund alone has increased its donation to the American Red Cross to $100,000.

Wal-Mart Stores Inc. and the Wal-Mart Foundation increased their previous commitment of $1 million of in-kind donations for immediate relief by pledging up to $20 million in support of relief efforts in the Gulf region of Texas and Louisiana, including $10 million to support American Red Cross shelters and $2 million for the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation, established by Houston Mayor Sylvester Turner. An additional cash and product donation of $10 million was made to the Salvation Army, Feeding America, Convoy of Hope and Team Rubicon, among others.

• MZ Wallace is donating 100 percent of the net proceeds from the sales of its best-selling Green Camo Oxford Collection through Sept. 30, benefitting the American Red Cross.

• The CFDA Foundation has made a donation to the American Red Cross and the Hurricane Harvey Relief Fund. A post on CFDA.com lists how the industry can help, including making donations to Delivering Good, All Hands, Global Giving, Houston Coalition for the Homeless, Feeding Texas and Portlight.

• The Polo Ralph Lauren Foundation is donating $100,000 on behalf of its employees worldwide to the American Red Cross, and the foundation will also match employee contributions dollar-for-dollar, up to $1 million.

• J. Jill Inc. is making a $50,000 donation from the J. Jill Compassion Fund to the American Red Cross and the fund will also match associate donations of up to $50,000 to support relief efforts.

* Jefferies retail analyst Randal Konik organized a global trading relief day with all net trading commissions from U.S, European, Asia Equity, fixed income and foreign exchange trading donated to a series of charities. Jefferies is also donating $1 million directly to relief efforts, and will allow employees to donate via direct payroll deduction.

• Kendra Scott is donating 50 percent of all online sales to the American Red Cross for Hurricane Harvey relief.

• Kohl’s, which operates 18 stores in Houston and the surrounding area, is making a $500,000 cash donation to the American Red Cross for hurricane relief and recovery efforts in Texas and across the Gulf Coast. The retailer is also giving $1 million in financial support to associates who’ve been significantly impacted by the storm. 

• Nordstrom made a donation of $200,000, divided between the American Red Cross relief fund and local United Way.

• Oxford Industries’ Tommy Bahama stores are located in Highland Village and the Galleria in Houston; Woodlands, Tex., and outlet stores in Katy and Texas City, Tex. The company will match contributions to the American Red Cross of up to $25,000.

• The Dallas Market Center’s DMC Cares, an assistance effort for its neighbors and customers impacted by Hurricane Harvey, has a goal of raising $1 million, including financial and product donations. A large-scale clothing drive next week will gather clothing from showrooms and manufacturers for distribution to the stricken area. Operation ReStore, a program to help affected retailers and reps in the region, will provide special travel packages to help them attend trade events at Dallas Market Center• Marcus Lemonis Fashion Group contributed $200,000 of its retail inventory, and asked consumers to drop off donations at 16 of its stores. Marcus will be collecting cash and clothing at Camping World locations around the country and matching cash donations 100 percent up to $2 million.

MCM is sending 2,000 cases of diapers — equivalent to 250,000 diapers — to the Texas diaper bank, a spokeswoman said.

Tailored Brands in 1973 unveiled its first Men’s Warehouse store in Houston, and the firm’s greatest number of employees are located in the city. The men’s wear retailer is addressing the crisis in several ways, including collecting donations during September for the American Red Cross at Men’s Wearhouse, Jos. A. Bank, K&G Superstore and MW Cleaners, and matching the raised funds up to $1 million. It’s also shipping two truckloads of new merchandise to Houston and distributing the products via Delivering Good,