What goes around comes around and eBay collaboration

Vintage retailer What Goes Around Comes Around is teaming with eBay on a series of exclusive capsule collections, the first of which will launch on Wednesday.

The initial collection is being called Peace, Luxe and Rock and Roll, and is intended to speak to the relationship between music and fashion. All told, the first drop will consist of more than 1,300 pieces of men’s and women’s ready-to-wear, accessory pieces and vintage items from designers including Hermès, Chanel, Dior, Saint Laurent, Fendi, Chloé and others.

More than 600 of the items will start at $9.99 with no reserve, the companies said.

“We are beyond excited to begin our partnership with eBay, and to introduce our brand on their prodigious platform,” said Seth Weisser, cofounder and chief executive officer of What Goes Around Comes Around. “For the past two decades What Goes Around Comes Around and eBay have been the market leaders for the pre-owned vintage luxury space, which makes our collaboration a natural fit.”

Renee Paradise, head of fashion at eBay, said the partnership “offers buyers a special opportunity to shop a highly curated selection of exceptional luxury pieces. The first collection comprises of one-of-a kind items and coveted vintage pieces by Chanel and Chloé, among others. Bringing together the best of both brands — amazing, rare luxury inventory and the power of our global marketplace — the collaboration with What Goes Around Comes Around delivers an incredible selection of luxury, fashion, accessories and collectibles from around the world.”

The first capsule will be available through midnight on June 18.

The companies are anticipating additional drops on a quarterly basis, the second of which should be out in September around New York Fashion Week, according to Weisser. It too will feature “incredible inventory all at once for a limited time,” Paradise added. And there will be themes for each subsequent collaboration to encourage “storytelling,” a hallmark of WGACA, Weisser said.

The first partnership will be promoted through an online campaign featuring Theodora and Alexandra Richards, daughters of model Patti Hansen and Rolling Stones guitarist Keith Richards.

Key looks in the campaign will include a Norma Kamali white hand-beaded fringe jacket, a yellow velvet Chanel bag, several Hermès Kelly bags, and a floral canvas saddle bag by Dior, which were photographed at Urban Cowboy in Brooklyn, by Sophie Elgort.

WGACA, which has six brick-and-mortar stores and celebrated its 25th anniversary last year, had collaborated with Christie’s for the anniversary, but on a much smaller scale, Weisser said. EBay has worked with other fashion brands, including most recently Stadium Goods for the NBA All-Star Game, but Paradise said “this is the biggest and most luxurious” partnership it has done.

WGACA was a pioneer in the resale of vintage designer apparel and accessories. But unlike many of its competitors such as The RealReal, it specializes in unusual items that are no longer in production. The company has also run afoul of Chanel, which is suing it for trademark infringement, unfair competition, false advertising and deceptive business practices related to its sale of Chanel products. Weisser said that lawsuit has not yet been resolved.

EBay, which was founded in 1995, enabled $88.4 billion of gross merchandise volume in 2017.