By  on November 8, 2017

Streetwear and sneaker brands are looking to the women’s category as a path to growth. And they should: At last year’s ComplexCon, 46 percent of visitors were women.

At the 2017 edition, organizers attempted to integrate more women’s brands into the marketplace — also hosting a Leading Ladies panel moderated by Chelsea Handler featuring actresses Lena Waithe and Dascha Polanco, artist Young M.A and model Iskra Lawrence. Although the show did attract a lot of male consumers, there was a sizable portion of women waiting in line for product as well, and hopping from booth to booth. Official percentages weren’t available at time of publishing.

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