By  on August 27, 2018

Logo-laden apparel and retro denim styles have made a robust comeback among consumers. And for heritage companies such as Wrangler, the brand meets this demand with its fall 2018 collection by delivering men’s, women’s and youth lines rich with authentic vintage logo T-shirts, Seventies-inspired jeans, denim shirtdresses and head-to-toe denim looks.

Wrangler’s transition into the premium market leads with evocative pieces that exude a lusted-after nostalgic aesthetic, offering a selection of Sherpa collar denim jackets and Western-style snap button shirts donned with thick stripes and traditional plaids. Men’s jeans are slim and cowboy cut, while women’s denim is designed with cut hems and button-up, high-waisted, exaggerated boot cuts. Colorful work and utility shirts complement a series of printed, embroidered button-up shirts — but perhaps most compelling is its selection of men’s and women’s bold logo T-shirts and sweatshirts, that genuinely appear to be straight out of another decade.

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