WWD held its 2020 Retail Forum — focused on “Digital’s Next Wave” — virtually on Sept. 29. The event featured speakers from some of beauty and retail’s biggest companies, and also touched on shopping amid the coronavirus pandemic and the 2020 holiday season. Scroll down for full coverage of the event.
The retailer has a well-developed, long-standing online business with room for growth and change.
“We need to find other reasons for stores to be around.”
The value-oriented, promotional retailer is ramping up active and casual categories, simplifying women’s and sees beauty and outerwear as opportunities.
“Use what has always made you special and lead with that,” said Mindy Perry of Kendra Scott.
The intimates brand continues to be American Eagle Outfitters’ biggest growth driver, with revenues up 32 percent in the most recent quarter.
Despite losses in the last two quarters, Signet’s Jamie Singleton is optimistic about the company’s future in a digital world.
Social media could prove the difference between sluggish sales and success, if used effectively, expert says.
For Black Beauty Retailers, Community Is Key
Founders from the Brown Beauty Co-Op and BeautyBeez talk fostering community through the coronavirus at the 2020 WWD Retail Forum.
The company’s beauty ambassadors have hit on a new set of best practices to drive sales during the pandemic.
“We used to sit around the conference table and wonder how we’d ever get people to buy fragrances online.”
Afterpay’s Melissa Davis shares insights on what retailers can do to succeed this holiday shopping season.
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