Creating Emotional Ties at P&G
Beauty giant has found that to make an impact with the consumer, digital efforts do best when tied to a cause or a purpose.
This story first appeared in the June 15, 2011 issue of WWD. Subscribe Today.
L’Oréal and the Savvy Customer
Marc Speichert, U.S. chief marketing officer, discussed the new consumer decision cycle and identifying innovative digital initiatives.
HSN’s Digital Transformation
Jill Braff, executive vice president of digital commerce, shared insights to the retailer’s multichannel development.
How H&M Keeps It Fresh
Through channels including Facebook, YouTube and Twitter, the Swedish retailer keeps up an ongoing dialogue with its customers.
Macy’s Mobile Marketing
In September, the department store is launching a “significantly evolved” app with features including fashion reviews, quick response codes, coupons and more.
Weekday Warriors on the Web
There’s a sharp shift in spending from online to brick and mortar that occurs from weekdays to weekends.
Susan Gregg Koger, co-founder of the online retailer, eschewed the traditional retail model from the start.
The Pictela Platform
The technology company provides brands such as Victoria’s Secret and Macy’s with premium advertising formats on the Web.
The Brand-Building Challenge
Digital space entrepreneurs are using different tools to build online brands that also facilitate e-commerce sales.
The Speed of Change
Viral marketing is accelerating and brands and retailers are racing ahead with digital strategies seeking to engage and sell consumers in new ways.