By  on February 6, 2019

QVC is re-branding, in a strategy recognizing the growing popularity of its digital platforms and the company’s “mobile-first, social-first” approach to video shopping.

Among the key elements of the strategy: a redesigned web site, redesigned studios, improved photography and a new app for iPhones. There’s also an updated logo — a square with a stylized letter Q inside, for a mobile-friendly format and color scheme.

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