By  on July 11, 2018

LONDON — Premium British cycling brand Rapha makes a strong case for putting community at the heart of a business.

“Our goal is to get more people into cycling; we want cycling to be the most popular sport in the world. And the Rapha clubhouse is the real embodiment of this, the place where cycling is most relevant,” said Darren Read, Rapha’s head of retail for the U.K. and Europe.

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