Yandy.com has named Toby Noiles, a 25-year veteran of retailing and former Sam’s Club executive, chief marketing and merchandising officer.

Noiles will be responsible for marketing, merchandising, product management and strategic customer and market development. She will report to Thom Brodeur-Kazanjian, chief executive officer of Yandy.com, who said Noiles represents a “critical benefit bringing more of a woman’s perspective to our product assortment, merchandising strategy and market-facing voice.”

Noiles joins Yandy from Sam’s Club where she served as senior vice president of merchandising. During her tenure there, she was responsible for merchandising, private-brand and direct-sourcing roadmap and regional buying. Prior to Sam’s Club, Noiles was senior vice president, chief merchandising officer at Fresh Direct, and earlier she served at Safeway Inc. “I share Yandy’s core belief that winning strategies are formed with a customer-centric focus,” said Noiles.

Yandy specializes in women’s intimates, swimwear, costumes and styles on the sexy side of the fashion spectrum, and offers a wide range of sizes “for real women.”

Toby Noiles  Curtis Myers/Photoqraher

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