Macy's

Yasir Anwar has been promoted to executive vice president and chief technology officer of Macy’s Inc.

In this new role, Anwar will oversee all technology functions for Macy’s and drive the alignment of Macy’s technology efforts with the company’s strategy. He will be responsible for the teams that build the end-to-end e-commerce experience, enterprise-shared services, infrastructure, field services and functional IT support.

Mike Robinson has been appointed executive vice president, product management and customer experience. In this role, he will manage all aspects of product management, portfolio and user experiences for digital, store and omnichannel systems.

“Maximizing our technology capabilities and continuing the strong growth of our digital and mobile platforms is a high priority for Macy’s, and we are restructuring our technology teams to support these efforts,” said Jeff Gennette, president and chief executive officer of Macy’s, which had fiscal 2016 sales of $25.8 billion.

“Bringing the Macy’s technology teams together under Yasir’s leadership will result in faster time-to-market and decision-making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike’s focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both online and in-store,” said Gennette.

Anwar and Robinson will report to R.B. Harrison, chief omnichannel and operations officer.

Anwar joined Macys.com as vice president, engineering in May 2012. He was promoted to group vice president, engineering in April 2014 and senior vice president, digital technology in April 2016. He was named chief technology officer in February. As a founder of MacysLabs, Anwar introduced lean development practices and established lean delivery teams to transform the delivery model, focusing on experimentation and customer testing. Before joining Macy’s, Anwar was the head of engineering at WalmartLabs, where he built next generation platforms for Walmart Global e-commerce.

Most recently, Robinson was executive vice president, digital technology, customer experience and site merchandising. Before that he was senior vice president, technology of Macys.com, having joined the company in 2010.

Macy’s operates more than 700 department stores under the nameplates of Macy’s and Bloomingdale’s, and approximately 125 specialty stores that include Bloomingdale’s The Outlet, Bluemercury and Macy’s Backstage, as well as macys.com, bloomingdales.com and bluemercury.com.