By  on September 7, 2012

NEW YORK — When Yigal Azrouël opened his first store in Manhattan a decade ago, the designer, then 25, identified with the rawness and novelty of the neighborhood. The store on West 14th Street closed last month and Azrouël on Wednesday unveiled a new 900-square-foot flagship at 1011 Madison Avenue and 78th Street, signaling a turning point for the brand and his own maturation.

This story first appeared in the September 7, 2012 issue of WWD. Subscribe Today.

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