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NEW YORK — Yohji Yamamoto and Adidas have opened the first store for their Y-3 label in Tokyo near the designer’s signature shop.

Setting up shop for Y-3 at 5-3-20 Minami-Aoyama made sense, especially since Yamamoto is a Tokyo resident. The success and increasing demand for the label are causing a flurry of retail initiatives, a Y-3 spokeswoman said.

Concept shops have opened in Taipei, and more are planned for Beijing, Shanghai and Hong Kong. Y-3’s spring collection, which was said to be inspired by important dance movements of the 20th century, will be sold in these locations.

In February, the first Y-3 store in the U.S. bowed in Atlanta, and Los Angeles is one of the other major cities that is being considered for a store opening. The company also is eyeing locations in Berlin and other European hubs, the spokeswoman said.

In the new Tokyo site, walls of mirrors are placed throughout the three-floor space to play up the idea of reflection — whether it be light on a wall, the look of a garment or the designer’s and Adidas’ interpretation of what modern clothing is or can be. Reflections of videos of Y-3’s runway show provide constant movement on the store’s walls. The 900-square-foot unit’s modern interior is designed to underline Y-3’s minimal, classical and cutting-edge signature.

A range of apparel, footwear and accessories for women and men is available in the store, which opened last month. Bestsellers include a $525 voluminous floor-length Jupon skirt, $340 skinny jeans, $220 Mei ballerina sneakers and $520 strappy heels, an Adidas spokeswoman said.

Y-3 teamed up with the U.K.’s i-D magazine and i-D’s 25th anniversary exhibition to mark the store’s opening. About 600 people, including Japanese actor Hiroki Narimiya and other VIPs, turned up for a preopening party, as well as later that night for the launch of the i-D exhibition, which drew about 850 people. Yamamoto and Hermann Deininger, creative and brand director of Adidas, attended both events.

This story first appeared in the May 11, 2006 issue of WWD. Subscribe Today.