While no job losses appear to be on the cards, the creative studio — which includes photographers, videographers, stylists and copy writers — will be working four-day shifts and longer daily hours, from 8 a.m. until 6:30 p.m. The aim is to increase output at the newly formed group.
Meanwhile, some managers’ jobs are being downgraded with fewer direct reports and responsibilities. It is understood that buyers are not affected by the changes.
The restructuring is expected to impact about 400 staffers in the U.K. and the U.S.
Earlier this month, the merger between Yoox Group and Net-a-porter was finalized, and the new entity made its debut on the Milan Stock Exchange, with chief executive officer Federico Marchetti taking over day-to-day operations.
In an interview with WWD earlier this month, Marchetti said he already planned to “integrate the techno-logistics back-end infrastructure,” of both sites, but added that the different storefronts would maintain their images and evolve according to their individual brand strategies: “Net-a-porter.com will take luxury to the next level and preserve its Anglo-Saxon character, while Yoox.com will retain its lifestyle DNA of fashion, design and art, with a strong Italian identity,” he said.
Marchetti added: “This merger is about growth. It takes the opportunity for our brand partners absolutely to the next level.”