By  on September 20, 2017

BERLIN – Zalando, Europe’s leading online fashion platform, has kicked off a new program called Build to integrate ideas and solutions from the wider start-up scene into the Zalando shopping experience. These functionalities and solutions can involve sizing and fit, styles and outfits or inspirational content, the e-commerce giant said.

The first partner on board is the Israeli start-up Bllush, which will connect social media images of top influencers to the Zalando Fashion Store. All images can be shopped, with links provided to similar items from Zalando. The function will first be tested in Germany within the Zalando Fashion Store’s sports category, and the company expects further partners and local fashion stores to be integrated and tested within the coming months.

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