Zara store in Westfield, Stratford City, East London.Shops at Westfield, Stratford, London - 10 Nov 2017

PARIS — Raising the stakes in the battle for global online prowess, Zara owner Inditex said it is launching the label online in 106 new markets through a new global platform.

Customers will be able to place orders in euros for all of the label’s collections from a global web site, http://www.zara.com/ww, with purchases including shipping costs and customs fees, starting Thursday, the company said. Payment methods include PayPal and major credit cards, and orders will be delivered from Spain in three to seven days.

The Spanish fast-fashion retailer’s chairman and chief executive officer Pablo Isla said in September that the company plans to make available all of it brands, which also include Massimo Dutti, Pull&Bear and Oysho, online anywhere in the world by 2020.

In a statement, Inditex said that the new markets for Zara’s online offer were mostly in Africa, including Angola, Ivory Coast, Senegal and Ghana. It is also adding online shopping to parts of the Caribbean and Indonesia.

The company pledged to continue developing its online sales platforms in the coming months, including in markets where e-commerce is already available, to offer more services of the type already in place in more mature markets like France or Spain, such as allowing an item purchased online to be returned in a store.

Inditex is leading the charge in its sector, widening shopping options in a bid to speed up and smooth out the various processes involved in making a purchase. Zara has stores in 96 markets.

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