MILAN —Zara inaugurated on Monday its first Milan temporary shop inside the flagship on Corso Vittorio Emanuele II, which is being revamped and will reopen in September.The Spanish fast-fashion giant unveiled the temporary shop project in January in London’s Westfield banner, which was also being renovated.Designed by Spanish studio Elsa Urquijo Architects, the Milan outpost, which will be open through July, combines the experience of a physical retail space with online-focused services. In particular, customers will experiment a full digital shopping session in the store. While they won’t have the opportunity to try the garments, they will be guided by assistants in the selection of the right size and, once the decision on the purchase has been made, they will check out on a mobile device and their shopping will be shipped to their address.Along with carrying the Zara main collection, the Milanese temporary shop will offer the more design-oriented Zara Studio range, which made its debut online last week.In addition, through the dedicated Zara AR app, customers will have the chance to experiment with an augmented reality experience with models “coming to life” wearing key looks from the company’s Studio Collection. As reported, the AR experience is available in 120 of Zara’s global flagships, where it will only be available for two weeks.Starting in May, the Spanish company will debut additional temporary stores in the world.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion