Most smartwatches and fitness trackers are designed to provide a read on the wearer’s physical health. Zenta by Vinaya claims to be the first designer biometric wearable wristband to track the body and the mind.
The company said the tech accessory, which goes on sale June 1, can be used to understand a wearer’s emotions. A proprietary emotion index allows Vinaya to capture data and approximate the user’s emotional state. The more Zenta is worn, the more accurate it becomes. Zenta will be priced at $249, or $119 during the pre-sell period.
“Our machine-learning algorithms build up a profile of you over time and help you understand what triggers from your daily life and surroundings have the most impact on you,” said Kate Unsworth, chief executive officer of Vinaya, which is based in London. “This means you can structure your life to increase productivity and happiness, and reduce stress.”
Zenta’s patented sensing technology tracks physiological cues such as heart-rate variability, electrodermal activity and blood oxygen levels. The data is cross-referenced with data collected from a wearer’s smartphone and the user’s own subjective input, to approximate happiness, stress, activity and productivity levels. Users can interact with the wearable in real time through vibrations and touch, and receive personalized insights from the app. “You can build new habits and make improvements to your lifestyle,” Unsworth said.
Among Zenta’s features are visual emotion-sharing; stress, happiness and mood-tracking; activity-tracking; sleep-tracking; interactive breathing and mindfulness exercises; notification management; contactless payment, unique bio identification, and menstruation and fertility tracking.
Unsworth said the wearable-tech space has become “a tidal wave of near-identical silicon fitness trackers, but this market is finally reaching saturation. Consumers no longer care so much about steps and calories — they’re asking for more.” That’s why Unsworth over a year ago assembled a team of engineers, designers, neuroscientists, psychologists and data scientists to focus on emotion-tracking.
Viyana’s first product, Altrius wearable jewelry, syncs with a smartphone via Bluetooth connection. The bracelets or necklaces allow users to filter their notifications and reduce smartphone dependence. Altrius ranges in price from $345 for a black ceramic ring encased in platinum to $430 for a white ceramic stone and rose gold-plated ring.