PARIS — The winner of this year’s LMVH Moët Hennessy Louis Vuitton Innovation Award is looking to right-size shopping. The three-year-old start-up 3DLook has created technology that allows Internet shoppers to scan their body using a smartphone, matching consumers with apparel that fits.
“We have created unique technology that needs just two photos from a consumer, taken from a smartphone, to instantly measure and scan the consumer’s body in order to provide him with the most personalized size recommendation of apparel that will definitely fit him,” said cofounder Vadim Rogovskiy, clutching his award.
The company, which is working with Nike and a fast-fashion retailer that Rogovskiy declined to name, uses a computer vision algorithm and statistical modeling to measure body proportions, generating data that can be used across activities ranging from product development to marketing.
“What I’m interested in right now is to have some pilots or some cooperation with fashion-related groups inside the company, like Louis Vuitton, for example,” said Rogovskiy. The executive also noted the start-up’s proposal carries an environmental aspect: reducing returns.
“For the customer, it means that he will feel more comfortable when he buys online because he won’t need to return garments anymore — so it means more comfort, more engagement and, for retailers, it means no returns because people will buy garments that fit them,” added Rogovskiy.
LVMH chairman and chief executive officer Bernard Arnault, speaking from a stage at the Viva Technology fair in Paris, quoting French President Emmanuel Macron, told the audience that digital innovation should be employed for the broader good, including protecting the environment.
“Today, as President Macron said, technology, digital innovation must also be linked to some more important values in the world, like protection of the environment, development of countries that need to grow like [in] Africa, preservation,” Arnault said.
The winner was selected from a group of 30 finalists, whittled down from a pool of 900 applicants. “I have seen many ideas,” observed the luxury titan, noting he expects artificial intelligence to hold a key role in high-quality products of the future.
“It’s more difficult to evaluate a product on the Net and there is a link to be made between the shop, the screen and the customer,” he added.
3DLook is Rogovskiy’s third start-up. The executive, who shuttles between Ukraine and the U.S. for his company, has over 10 years’ experience running start-ups, he told WWD.
“Before that I was involved in online marketing, I had two companies in online marketing — one of them is quite successful, it’s called Clickky, it still exists,” he said. “But I completely switched to 3DLook because I got excited about this,” he added, still breathless from the win.