By  on November 29, 2018

While most brands are looking to influence the influencer set or inspire fans on social media, Jessie Zeng’s Choosy has flipped the script and is building its looks right off of Instagram — with a little help from artificial intelligence.

Zeng, who founded Choosy just over a year ago and leads the company as chief executive officer, is trying to skip past fast-fashion and other merchants with an ultra-targeted approach that caters to “women who specifically know the styles they want.”

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