By  on November 6, 2018

MILAN — Yoox is today unveiling its own brand, called 8 by Yoox, which is driven by artificial intelligence. The collection of essentials launches with the fall season and will be followed in January by the spring collection.

“As a group, we have one billion people visit our platform and the amount of data is really amazing — we know what the Russians favor and that’s different from what the Japanese want and that’s different from what the Chinese, the Canadians and the Sicilians want,” Yoox Net-a-porter Group chief executive officer Federico Marchetti told WWD.

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