By  on July 3, 2018

Call it Amazon Prime Day-and-a-Half.

Prime Day, the Seattle-based digital behemoth’s biggest annual shopping event, last year generated $1 billion in gross merchandise value. GMV this year is expected to surpass that, with Amazon on Tuesday revealing that the July 17 and 18 event will last six hours longer for a total of 36 hours and feature 50 percent more merchandise than in 2017, and extend to Amazon-owned Whole Foods, which will offer its own deals.

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