By  on August 28, 2019

Adidas is about to let its customers become its sellers.

In what the company believes to be the first deal of its kind for a sports brand, Adidas is teaming with Storr, the San Francisco-based online retail marketplace, to allow its best customers to open online stores of Adidas product that they can sell and earn a commission on. The program will become active within the next few weeks.

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