By  on January 18, 2019

PARIS — Adidas launched its start-up incubator, Station A, at Station F, the world’s largest start-up campus here on Friday. The sportswear giant has selected 13 young entrepreneurial companies in three domains to be involved in the program, in which it is investing 1 million euros.

As well as helping the start-ups selected to build traction, the firm hopes to learn from them and implement elements of their concepts with an open-source mind-set in order to ultimately build its own sales.

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