As the retail market continues to transform and diversify, consumers also face more brand choices. And this can thwart brand loyalty and impact shopper relationships. In response, Adobe’s Experience Cloud aims to deliver its customers with new, cloud-based solutions for heightened consumer experiences to bolster brand loyalty.
The solution-provider has integrated its marketing cloud, advertising cloud and experience cloud with its Sensei artificial intelligence technology. “Massive amounts of data, the proliferation of devices and skyrocketing customer expectations are forcing enterprises to rethink their customer experience: Be personal. Be consistent. Be elegant. Be everywhere. Companies that meet these requirements will forge stronger connections with their customers, resulting in brand loyalty and growth,” a company spokesman said.
Built to connect traditionally siloed departments, the Experience Cloud empowers marketers to connect and proactively engage with consumers. Advertisers can deploy end-to-end management of TV and digital initiatives. Both of these features are informed by deep, real-time data collection via the analytics cloud.
Noteworthy is that this technology is not simply reserved for traditional retailers. Service and hospitality industries have been on the front lines of disruption in response to facing legions of self-informed consumers who are armed by peer reviews shared via social media. Adobe’s current cross-channel customers range from Coca-Cola, Condé Nast and Hyatt Hotels.
The retail — and related service industries — require unified platforms to inform new strategies that provide upgraded personalized experiences. By deploying artificial intelligence, consumers will benefit from more accurate product recommendations among other improved assets of their shopping journey.
What’s more, machine-learning will bolster marketing and advertising campaigns to present consumers with more relevant content that also aligns with their region, shopping habits and general interests. Additionally, brands will be able to conserve spending as robust data can help identify the priorities of consumers, shedding a concise perspective on what new initiatives will work best.
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