By  on March 21, 2017

There’s clarity on what Adobe has been doing with TubeMogul since its $540 million buy of the video advertising company in November.

TubeMogul, which has helped companies such as Famous Footwear and Under Armour with things like video ad planning and buying across channels, is being integrated into the new Adobe Advertising Cloud unveiled at the company’s Digital Summit. The solution — a pitch to all those digital marketing executives out there — is to make it easier for marketers to make their buys across TV, mobile and other devices.

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