By  on March 19, 2018

Affirm, the online payments company founded by PayPal cofounder Max Levchin, now has brick-and-mortar retailer in its sights.

The company made the announcement during the Shoptalk conference in Las Vegas. Its stated goal: “to revolutionize the banking industry to be more accountable and accessible to consumers,” according to its press release. In practical reality, Affirm offers loans covering online and mobile shopping purchases, which are paid back in installments. Now with its new Instore product, it’s going beyond the web to offer financing at physical retail.

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