By  on May 21, 2018

Alibaba has made a strategic investment in Ordre, a luxury online wholesale fashion tech company that serves as a platform for designers’ virtual showrooms. Under the partnership, Ordre will gain access to Alibaba’s extensive data insights while also heightening their profile to elite Chinese consumers. Financial details regarding the partnership were not disclosed.

“The cooperation between our respective businesses will enable the company to accelerate the development of our leading-edge technologies that are already having a positive effect on the fashion industry globally. We are also excited to add value for the designers we work with and create pathways to the lucrative luxury fashion market in China,” said Simon Lock, founder and chief executive officer of Ordre.

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