By  on January 10, 2019

BEIJING–Alibaba is enticing more brands to its fold with a new digital holistic solution, A100, which will help brands integrate digital operations across the group’s many platforms and services.

The move reflects the evolution of Alibaba from a pure e-commerce player into an empire of what it calls a “digital entertainment and local services.” The company’s reach has grown to encompass not just sales but logistics, supply chain optimization, payments, marketing and other supporting services, all powered by cloud-based technologies.

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