By  on October 20, 2017

SHANGHAI — Alibaba’s Tmall Collection show, an eight-hour marathon of singing, dancing, fashion shows and, of course, shopping, is back for a second year.

Though the see-now-buy-now show was held Friday in Shanghai, people won’t actually be able to see or buy anything until it is broadcast. The show will be simulcast on Alibaba’s own platforms as well as television and online video site partners on Oct. 31st. On that date consumers will be able to click through to Alibaba’s platforms from the show to buy or pre-order the products and brands promoted.

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